About BiT DMS

BiT Dealership Software is a U.S.-based dealer management system (DMS) provider headquartered in Knoxville, Tennessee.

Founded in 1985, BiT develops cloud-based software for marine, golf cart, RV, powersports, and outdoor power equipment dealerships, helping businesses manage sales, service, parts inventory, and customer communication in one platform.

BiT is located at 408 N. Cedar Bluff Rd., Suite 451, Knoxville, TN 37923.

Today, BiT serves hundreds of businesses and thousands of people from Alaska to Bermuda, and Canada to the Caribbean.

Want to meet the team behind BiT? Visit our Leadership Team page to learn more.

At BiT, we care about what you do

The best way to describe BiT Dealership Software is that we care. We understand the day-to-day challenges of operating a dealership, and we aim to help you:

• Lower costs by creating new efficiencies
• Improve your sales by finding new customers, products and services
• Help you understand the true cost of providing a product or service to your customers
• Prioritize your work to make sound business decisions

Overall, helping you get the best out of your business is what drives us all day, every day.

We’re focused on continuous improvement – both ours and yours

We’re constantly looking for ways to improve our systems so that you can improve your business. Whether that is through adding new features to our software or improving ease-of-use, or monthly newsletters filled with helpful tips, we want to help you boost your business through using BiT.

We are involved in the industries we serve

We are participating members of industry organizations, including the following:

Marine Retailers Association of the Americas
BiT Dealer Management Software is a proud partner member of MRAA helping to provide tools, resources and educational programs to boat dealers, engine dealers and other marine-related businesses. Through BiT DMS, members of MRAA can improve their business with help from our marine dealer management system software.

Marine Recreation Association
MRA is a non-profit association that represents marina owners, operators and other marine-industry professionals who, much like BiT DMS, have an interest in educating and representing the boating and marina industries. BiT’s cloud-based marina management software is a product we are proud to offer to members of MRA.

Association of Marina Industries
The Association of Marina Industries is a non-profit membership organization dedicated to serving the needs of the marina industry. AMI works to offer their members access to the marine industries top business solutions such as BiT Marine Management Software.

[Last updated: February 17, 2026]